lonelygirl15 Creators Raise $5 Million; Building Digital Studio
EQAL gets funding and goes for expansion. So what they are going to do, check their website description:
We believe that the community is just as important as the content we create. With this as our blueprint, we construct interactive shows that transform passive viewers into active participants. Our shows entertain and enlighten, driving discussion and encouraging viewers and participants to immerse themselves in a shared entertainment experience. Interactivity lies at the heart of all our shows through the seamless integration of online discussion and live events with community generated content and professionally produced material.
Beet.tv’s Andy Plesser reports that the co-producers of lonelygirl15, Miles Beckett and Greg Goodfried, have raised $5 million in venture funding for their new company, EQAL.
They’re building a digital media studio and working on product placement and licensing deals.
“We’re going to teach Hollywood how to do it right,” said Beckett.
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