Blockbuster is working on an Apple TV-killer, according to reports.

The home video giant is developing a set-top device for streaming films directly to TV sets and is expected to announce the offering sometime this month.

Blockbuster declined comment, but a spokeswoman for the company said: “We’re talking to numerous companies and vendors about products, services, alliances and initiatives that can help us achieve our mission to transform Blockbuster into a company that provides access to media content across multiple channels — from our stores, by mail, through kiosks, through downloading, through portable content-enabled devices– so it’s not surprising that there are rumors out there.”

The device is believed to be a stand-alone product akin to Apple TV as opposed to embedding a Blockbuster-branded service in such existing devices as Microsoft’s Xbox 360 or TiVo.

The device would join a growing number of devices that connect HDTVs to the Internet or your computer. The technology may still be too early for mainstream adoption, though, because none of the devices has been a hit with buyers.

This entry was posted on Thursday, April 10th, 2008 at 11:22 pm and is filed under iphone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.